Colorado Springs, CO — Longtime marketing and promotions executive, with more than 35 years of sporting events production experience, Brook Watts, was appointed to the USA Cycling Board of Directors as the Cyclocross Committee Representative.
“I’ve been involved in the growth of cyclocross for the past 35 years,” said Watts. “I value the strong relationships I’ve built over that time with USA Cycling, the UCI, as well as with racers and race directors from the U.S. and abroad”
As the Cyclocross Committee Representative, Watts will serve as a voice to members nationwide. He will bring knowledge and experience to improve the cyclocross discipline from the grassroots to the elite level as well.
“One of my proudest accomplishments is the role I’ve played in bringing the first-ever Continental Championships for the Americas to Cincinnati this November,” said Watts. “After years of watching U.S. cyclocross athletes lose out on valuable UCI points, I worked hard to lay the ground work to secure a partner organization, ascertain the standards and requirements, liaise with the UCI and obtain unanimous Pan-American Cycling Confederation approval to create the inaugural Pan-Am ‘Cross Championships. I am proud that the Americas now have the same type of competition that the Europeans have.”
With over than three decades of experience planning and executing sporting events with a strong emphasis on cycling, Watts is best known as the organizer of CrossVegas, the largest cyclocross race in the U.S., but his cyclocross production experience extends back to his organization of the 1978 U.S. national championships in Austin, Texas, which was held at the same venue where the 2015 championships will be held.
“We are very fortunate to have Brook join the board of directors as the Cyclocross Committee Representative,” said USA Cycling CEO and president Steve Johnson. “As the director of the very successful CrossVegas event, and a longtime advocate for the discipline, Brook brings a wealth of knowledge and experience to the USA Cycling Board.”