Team Bahrain-Merida will race as Bahrain-McLaren in 2020, and the team revealed its new kit and bikes at a team presentation in Woking, UK, Monday.
The red and blue of the old Bahrain-Merida kit is gone, and in its place, a red and yellow color scheme that mimics that of McLaren’s Formula One race cars.
— Team Bahrain Merida (@Bahrain_Merida) December 9, 2019
Bahrain-Merida enters a new chapter in 2020, with British motorsport business McLaren coming on board as title sponsor, and a number of high profile signings, including Mikel Landa, who will lead the team’s GC bid, and super-sprinter Mark Cavendish, who moves across from Dimension Data.
Rod Ellingworth will direct the team, having worked for many years with Team Sky/Ineos. The move will see him reunited with Cavendish, who he worked with at Team Sky and British Cycling.
“This is a team built for tomorrow, with a great respect for the past, said John Allert, joint Managing Director of the team.
“McLaren will bring technology to the team, a culture of continuous improvement, dynamic marketing, and innovation forged in the most technically demanding sport in the world – F1,” said Allert.
The team also presented their new-look Merida bikes, which carry the same colors as the team kit.
Built for tomorrow. 👊 🚲
— Team Bahrain McLaren (@BahrainMcLaren) December 9, 2019