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A team presentation Cipo’ style

At the beginning of the season, most cycling teams will offer-up a pretty standard press conference, introducing riders who answer a few questions and stand around posing for photos. If the press is lucky, there will be a buffet. Now, do you really think the Italians, and Mario Cipollini in particular, would do it that way? Dispensing with the usual formula Cipo’s new squad — Acqua & Sapone — took over Milan’s Rolling Stone discothèque, arranged national television coverage, brought in Italy’s “A list” of celebrities and lined up a bevy of bare-breasted showgirls in a sort of cycling

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By VeloNews Interactive

Cipo' may not be the center of attention when Ronaldo is around

Cipo’ may not be the center of attention when Ronaldo is around

Photo: Roberto Bettini courtesy of Specialized

At the beginning of the season, most cycling teams will offer-up a pretty standard press conference, introducing riders who answer a few questions and stand around posing for photos. If the press is lucky, there will be a buffet.

Stanley Kubrick was there in spirit

Stanley Kubrick was there in spirit

Photo: Roberto Bettini courtesy of Specialized

Now, do you really think the Italians, and Mario Cipollini in particular, would do it that way?

Dispensing with the usual formula Cipo’s new squad — Acqua & Sapone — took over Milan’s Rolling Stone discothèque, arranged national television coverage, brought in Italy’s “A list” of celebrities and lined up a bevy of bare-breasted showgirls in a sort of cycling homage to Stanley Kubrick’s “Eyes Wide Shut.”

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Photo: Roberto Bettini courtesy of Specialized

The night included runway models showcasing the team’s Roberto Cavalli-designed, zebra-striped uniforms. And in a formal presentation — with fully clothed show girls — Cipo’ got his hands on the first of the new Acqua & Sapone edition of Specialized’s S-Works E5 compact geometry road bike.

It’s sure gonna make those hotel buffets seem pretty lame at the start of next season.

Photo: Roberto Bettini courtesy of Specialized

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