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Week in Tech: Livestream GoPro app, PowerTap trade-in, beef energy bars

Livestreaming GoPro video over a cell connection, new wheels from Fulcrum, PowerTap's trade-in program, and beefy energy bars

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Here’s your Week in Tech — all the gear news, tips, and announcements you need and none of the marketing gibberish you don’t.

Livestream app can broadcast live GoPro footage from phone

Footage from a GoPro Hero action camera can now be streamed via your iPhone’s 4G or LTE cell connection with a new Livestream app.

Livestream is not new, but the latest update allows it to expand beyond cellphone video and connect directly with some of the world’s most popular sport cameras.

The app works with a GoPro Hero 3 or 4, with built-in WiFi. Simply connect your iOS device to the camera’s WiFi signal, select the camera within the Livestream app, and begin streaming. The app produces a link to the live video that can be shared.

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Silca partners with Cannondale-Cyclocrossworld

Silca, the company behind a $450 pump and other high-end inflation accoutrements, will sponsor Stu Thorne and his Cannondale-Cyclocrossworld ‘cross team for the remainder of this season. The team will use Silca’s Hiro locking Presta chuck and SuperPista Ultimate floor pump.

Thorne and his team are notoriously fastidious when it comes to tire inflation, keeping detailed records of tire pressures used on particular courses by each rider on the team. Correct tire pressure can have a dramatic effect on handling in ‘cross.

“Silca pumps have been the premier pumps for decades and we are super happy to have them supporting our team,” Thorne said in a statement. “The new floor pump is a work of art and we look forward to helping them develop more products in the future.”

Fulcrum debuts lightweight Red Passion mountain bike wheels

Fulcrum announced a new cross-country race wheelset this week, the Red Passion. The 29” aluminum-rimmed wheels tip the scales at 1,398 grams (claimed), lighter than many carbon wheelsets currently on the market. The 27.5” version weighs a claimed 1,350 grams.

The wheels use a ultra low-profile, tubeless-ready aluminum rim and carbon fiber hubs, which can be swapped between quick releases and thru-axles. Both front and rear wheels are laced with 28 double-butted spokes.

PowerTap offers power meter trade-in program

PowerTap will offer up to 30 percent off for consumers who want to trade in an old or ineffective power meter for a new PowerTap wheel through November 30.

The program is not limited to old PowerTaps. The company will provide a discount when any old power meter is turned in. Simply call PowerTap’s service team (1-800-246-5975), tell the representative what power meter is being turned in, and get a discount code to be used on PowerTap.com.

The program covers iBike, Garmin Vector, Pioneer, Power2Max, Quarq, Rotor Power, SRM, Stages, PowerTap PowerCal, and older PowerTap models. The offer only available to U.S. residents.

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Wild Zora beef and veggie bars

Hailing from the Czech Republic, via the United Kingdom for a time, Zora Tabin, founder and CEO of Zora Foods, was scared of the ingredient lists on the “healthy” bars that she was giving her children. She wanted to create her own product, something she could put in her children’s lunch box but also be a good source of energy for athletes and backpackers.

In September 2013, Tabin started Wild Zora Foods, and it has taken 11 months to get the three flavors of bars into packages. The ingredients lists are simple. You’d find everything in the produce section of your grocery store, save for the primary ingredient in every bar: grass-fed beef. Availability is limited, unless you live near the Wild Zora Foods kitchen in Loveland, Colorado, but the bars can also be purchased on Wild Zora’s website.

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Orbea to sponsor Cofidis in 2015

Orbea will sponsor the French Cofidis-Credit Solutions squad in 2015, the company announced on Friday.

After a season without a WorldTour or Pro Continental team, following the collapse of Euskaltel-Euskadi, Orbea will return to some of the world’s biggest races next year. Despite its Pro Continental status, Cofidis routinely receives invites to the Tour de France as a wildcard.

The team will ride Orbea’s new Orca road bike, Ordu time trial bike, and R10 helmet.