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Tech Updates: New stuff from Swobo, Fulcrum and Rudy Project

Swobo announces “Message in a Bottle Project” The urban cycling brand Swobo announced a new project to communicate their values regarding the environment and cycling as a solution. Swobo feels that water bottles should carry a social message rather than corporate branding, and is creating a series of water bottles to convey their values.

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By Zack Vestal

Tech Update, June 22: Swobo's Message in a Bottle project aims to send just that.

Tech Update, June 22: Swobo’s Message in a Bottle project aims to send just that.

Photo: Courtesy

Swobo announces “Message in a Bottle Project”

The urban cycling brand Swobo announced a new project to communicate their values regarding the environment and cycling as a solution. Swobo feels that water bottles should carry a social message rather than corporate branding, and is creating a series of water bottles to convey their values.

The first program within the new “Message in a Bottle” project is called Tap Water Rules. Swobo feels that water bottles carry readily available tap water, and are reusable, which is a good, sustainable combination. By comparison, the bottled water industry is very consumptive of natural resources in the production and transport of water. “So we created a program that allows the bottle to do the deed of holding tap water, but then it acts as a soapbox once the user is done with it,” said Swobo, in a press release.

The $6 Tap Water Rules water bottles have a letter on the side, addressed to the Nestle Corporation (a major bottled water distributor), that communicates Swobo’s commitment to tap water. When users of the water bottle are ready to retire the bottle, they can affix postage to it and send the whole bottle to Nestle to share the message. Says Swobo, “This particular soapbox focuses on how much bottled water sucks up natural resources, and what a waste it all is come the end of the day.” All Swobo water bottles are biodegradable, recyclable and made from recycled material.

For more information: www.swobo.com

Fulcrum rolls out new enduro mountain bike wheelsets

Already known for Shimano-compatible, lightweight wheelsets built with Campagnolo’s quality, Fulcrum announces a pair of wheels built for the demands of enduro and freeride mountain biking. The Red Zone and Red Zone XLR wheels are built to be strong and durable for the most demanding conditions, but without being too heavy for real-world riding.

Tech Update, June 22: Both new models from Fulcrum are built for durability, in the 1700-gram range.

Tech Update, June 22: Both new models from Fulcrum are built for durability, in the 1700-gram range.

Photo: Courtesy

In a press release, Fulcrum outlined some of the features found on the new wheels. Wider rims, sturdy but light aluminum spokes, double-sealed hub bearings, and Fulcrum’s “Two to One” spoke ratio are all features of the new Red Zone XLR wheels. The Red Zone XLR wheelset target weight is 1705 grams, while the Red Zone wheels are projected at 1750 grams (with steel spokes, rather than aluminum).

Both of the new Fulcrum wheelsets will be built in several configurations, including 15 or 20mm thru-axle front hubs, and 12mm thru- or standard QR rear. Both are UST tubeless compatible, have 24 spokes, and 6-bolt disc brake compatibility.

Pricing is yet to be determined.

www.fulcrumwheels.com

Rudy Project goes fluorescent

Always known for Italian flair, sunglass brand Rudy Project is creating a limited run of the Noyz model in bright, retro fluorescent colors. The new model is called “Noyz Fluo” and comes in yellow, green, or pink frame colors.

Tech Update, June 22: Ivan Basso was one of the first to recieve a Rudy Project Noyz Fluo sunglass.

Tech Update, June 22: Ivan Basso was one of the first to recieve a Rudy Project Noyz Fluo sunglass.

Photo: Courtesy

The new eyewear was first revealed at the Giro d’Italia, on the faces of Liquigas teammates Ivan Basso and Franco Pellizotti. Additionally, the entire Milram team was treated to the vibrant Noyz Fluo model. Currently, the Noyz Fluo is available only to the most elite riders sponsored by Rudy Project.

In a press release, Paul Craig, President and Co-Founder of Rudy Project North America, said, “Our team felt that sunglass styles and colors were getting a little drab, so we decided to electrify the senses and rejuvenate the industry with our new fluorescent FLUO in one of our hottest selling RX and Sport models.”

The Noyz model debuted in 2008 in white, graphite, and matte black frame colors. It features interchangeable lenses, adjustable nosepieces and temple tips, and lightweight performance-oriented styling. The new Noyz Fluo will be available for $175.

www.e-rudy.com

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