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Shimano Unveils XTR Website

Shimano’s next-generation XTR website lets you see the functional capabilities of this revolutionary component group in cyber-space.  Simply click on drive train, shifting or braking for systems demonstrations and the company’s philosophy on developing these cutting edge mountain biking tools. “What impresses me most about how the new website came together is it’s about as close as you can come to actually riding the product.  It’s like a virtual test ride.” Says Devin Walton, Product Manager for Shimano American Corporation. This futuristic cyber bike ride lets you see action diagrams of

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By Andrew Juskaitis

Shimano’s next-generation XTR website lets you see the functional capabilities of this revolutionary component group in cyber-space.  Simply click on drive train, shifting or braking for systems demonstrations and the company’s philosophy on developing these cutting edge mountain biking tools.

“What impresses me most about how the new website came together is it’s about as close as you can come to actually riding the product.  It’s like a virtual test ride.” Says Devin Walton, Product Manager for Shimano American Corporation.

This futuristic cyber bike ride lets you see action diagrams of digital product descriptions and streaming video in Windows or QuickTime.Learn about the development process and the fabled Skunk team as well as technical information and frequently asked questions by clicking on individual icons at the bottom of the site.

Try out the new XTR for yourself at http://www.shimanoxtr.com/