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The screaming yellow shoes seen on cross-country courses are hard to miss, but thankfully Mavic’s high-end Fury also comes in black.
Our Caley Fretz is at the Mavic mountain bike product launch in Colorado at the moment and will be filing dispatches. His first is of the 2012 Fury, and the quick story on the kicks is this: Weight is down — 335 grams from last year’s 350 — while cost is up $325 over $300. Availability is set for late September.
The 2012 version of the Fury uses a unidirectional carbon weave for the sole, which differs from the older version’s 3k weave. Mavic says the new sole is both stiffer and lighter than the previous version.
Other features include carbon heel lock, and injected TPU plastic frame on the upper. All of which are designed to maximize power transfer. The use of carbon added to the lightweight, bonded (rather than stitched) upper, Velcro straps, and a new ratchet buckle system make the shoe even more feathery than last year.
The “T” shaped heel counter, which sits in just above the calcaneous bone for secure heel hold, is rendered in carbon versus injected plastic. The TPU frame keeps the upper’s shape so there is minimal, if any, stretch.
Mavic’s parent company, meanwhile, is Amer Sports, which also owns Salomon. That explains the outsole on the Fury. Thanks to the Salomon connection, the Contagrip outsole features a proprietary rubber compound, tread geometry and density for off-bike grip and traction.