Interbike Tech: What’s new at Giordana

What's new from Giordana? New DMT shoes and new bikes from Eddy Merckx and Pinarello

LAS VEGAS (VN) — At Eurobike earlier this month, Giordana, maker of fine cycling apparel and importer of DMT, Eddy Merckx and Pinarello, took me on a short tour of what’s new for 2012. Most of what I saw will be on display again this week in Las Vegas for U.S. retailers to consider.

2011 Interbike tech: New Giordana
The white version of the Prisma 2 offers better ventilation with mesh on the side. They will sell for $350. Photo: Nick Legan © VeloNews

DMT (formerly Diamant for those of you who can remember that far back) has several new road shoes for the new year. The Prisma 2 tops the line. It uses a new system called Atop for closure that is very similar to Boa. In fact, while already cleared for use in Europe, lawyers are checking on it now for import to the U.S. market. The $350 shoe comes in both a standard 3-bolt sole and a Speedplay-approved 4-bolt sole. New for 2012 is also a replaceable heel tab on the 3-bolt soles. Colors coming stateside are white/silver or the ISD cycling team colors of black and neon green.

The Radial 2 uses the same soles at the Prisma, but foregoes the Atop system in favor of a three Velcro straps. Selling for $265, the Radial offers big savings over the Prisma.

Both the Prisma 2 and the Radial 2 now come with DMT’s Arch Support Line insole. The heat-moldable insole will be offered aftermarket and consumers can mold them twice at home. Heat sensitive stickers on the insoles indicate when the sole is up to temperature.

Eddy Merckx continues to produce its successful EMX-5 and EMX-7 bikes for 2012. The EMX-3 sees some changes though. Internal cable routing lends a cleaner look and the orange/carbon color reminds this editor of Merckx’s famous Molteni days. An EMX-3 with Ultegra components, FSA cockpit and Fulcrum Racing 5 wheels will cost $3,950.

2011 Interbike tech: New Giordana
The new EMX-3 features internal cable routing and comes in this fetching orange/black paint scheme. With Ultegra and Fulcrum Racing 5 wheels it'll cost you $3,950. Photo: Nick Legan © VeloNews

Pinarello on the other hand has changed virtually every bike in its lineup, though it takes more than a quick glance to see those changes. Essentially it boils down to two things for Pinarello in 2012:

  • 1. All road bikes now have 1.025-1.5” tapered forks.
  • 2. Pinarello’s new Asymmetric frame designed is meant to increase rigidity without adding unnecessary material. This means that all new molds have been produced for every carbon model. While difficult to see in photographs, the asymmetry of virtually every tube on Pinarello’s latest is apparent in person.

Pinarello is selling many of its more expensive frames in either mechanical or electronic (not Di2 as soon Campagnolo’s electronic group will be available … or so we’ve been promised). Unfortunately once you commit to one you can’t change your mind later.

2011 Interbike tech: New Giordana
The Paris is offered in both standard and EasyFit options. As pictured with Ultegra Di2 (but with Fulcrum wheels in lieu of the Citec's pictured) the Paris will cost you $7,000. That's more than a trip to the French capital, but without the snooty waiters. Photo: Nick Legan © VeloNews

One entirely new frame is the ROKH with Pinarello’s Century Ride geometry. Many shops and consumers viewed the KOBH as Pinarello’s entry into the endurance segment, but a quick review of its geometry reveals just the opposite. The KOBH actually has a shorter head tube than the Dogma. While Pinarello still offers the KOBH, the ROKH is Pinarello’s take on an all-day bike for the masses. With a taller head tube, shorter reach numbers and taller stack figures, many Italophiles with flexibility issues will be happier than ever.

For the ladies and shorter riders in the peloton, Pinarello offers both the Paris and the Quattro in an EasyFit option. Thankfully they are offered in more than pink (the BOB or Black on Black is particularly striking) and give customers even more fit options.

In a nod to history, Pinarello is also producing a singlespeed called the Cantena. Cantena means “chain” in Italian but is also the name of Giovanni Pinarello’s hometown. The chromed lug steel messenger bike will sell for $1,000 and in the U.S. comes with drop bars.