Timbuk2, the San Francisco-based messenger bag maker announced the creation of a Special Edition Classic Messenger Bag that became available Dec. 1 — World AIDS Day.
The design team at Timbuk2 was challenged to create not only a symbol for the (PRODUCT)RED cause, but also the ideal bag to hold other 2009 holiday (PRODUCT)RED products.
(RED) is a program with the primary objective to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children.
With these goals in mind, the Timbuk2 design team developed the medium-sized, Classic Messenger bag. As a Special Edition Partner of (PRODUCT)RED, Timbuk2 will contribute 5 percent of profits of all (TIMBUK2)RED Special Edition bags to the Global Fund to help eliminate AIDS in Africa.
“It’s an honor to be chosen as the iconic bag for such a powerful worldwide cause,” said Kevin McSpadden, chief Marketing Officer at Timbuk2, in a press release. “Timbuk2 is proud to be a (PRODUCT)RED Special Edition partner and we encourage our brand loyalists to help us save lives.”
Timbuk2 built the Special Edition bag exclusively for (PRODUCT)RED to focus on style, function and duration. The bag is $95 and will be available in the (RED) holiday pop-up stores in cities around the world, including New York, San Francisco, Tokyo, and London and online until supplies last at www.timbuk2.com/red beginning December 1.
Since its launch in the Spring of 2006, more than $135 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit www.joinred.com.