360fly camera integration with Giro and Bell helmets

Bell and Giro will partner with a tech company that produces a camera that captures 360-degree video.

BRG Sports, the parent company of Giro and Bell Helmets announced a partnership with 360-degree camera producers, 360fly on Wednesday. Together, the two companies have developed a line of helmets featuring 360fly’s single-lens 360-degree video capture technology. BRG hints that the integrated video technology will offer a cleaner helmet appearance without the need for external mounting accessories for sport cameras.

360fly cameras are currently compatible and available with handlebar mounts and can shoot fully immersive 360 degree HD ride videos. Using mobile devices, videos can be edited then shared online.

The range of helmets from BRG sports will be announced at the CES tradeshow in Las Vegas in the beginning of January 2016.