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Vuelta a Espana

NBC Sports Group set to sign long-term deal with Vuelta

Broadcaster will be the U.S. home of Vuelta coverage through 2023 after it posted its best year ever, in terms of viewership, in 2015.

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NBC Sports Group will sign a long-term agreement to broadcast the Vuelta a España, an industry source confirmed to VeloNews on Thursday. The agreement to air the third and final grand tour of the season to U.S. viewers runs through 2023. The family of networks is the exclusive American broadcaster of the Tour de France through 2023 as well.

The Vuelta will air live on both NBC Sports Network and Universal HD, plus, it will stream online via NBC Sports Live Extra website and app. NBC Sports Network reaches 85 million households, while 30 million subscribers get Universal HD.

The network also recently announced that its viewership is growing, with the 2015 Tour de France averaging 365,000 viewers per day, which is a 27 percent increase over last year and its best audience number since 2010. However, cycling is still small potatoes compared to other major sports broadcast via NBC Sports — the NASCAR Sprint Cup in Indianapolis was watched by 4.7 million viewers, on the same day as the Tour’s final stage in Paris, no less.