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Team group Velon and Tour de France organizer Amaury Sport Organisation (ASO) have struck deals with camera and video content goliath GoPro to bring Tour de France footage from bike cameras, team cars, mechanics, and more to the public.
ASO promised a test of live, on-bike camera footage during the neutral roll-out of stage 2. All 22 Tour de France teams will use GoPro cameras at some point during the race. At least eight teams will use the cameras each stage, according to ASO.
The announcements comes less than a day after ASO announced that it will deliver real-time live tracking data from all 22 teams participating in the Tour de France.
Velon will make the content available on its digital and social media platforms. GoPro will also have access to the content, and will put much of it on its popular YouTube channel, the world’s highest-ranked online sports channel. Beyond the Tour, Velon will provide race footage for the remainder of the season, in partnership with GoPro.
Velon previously struck a deal with Giro d’Italia organizer RCS to shoot and publish footage from bike cams at the Giro. That footage was shot on a range of cameras, including the Garmin Virb and Shimano Sportcamera. This is the first time Velon has partnered directly with a hardware company, though GoPro’s expertise certainly extends beyond simply making cameras.
Eleven of the 17 WorldTour teams are members of Velon, including Sky, Tinkoff-Saxo, BMC, and Cannondale-Garmin. The group’s stated mission is to improve the economic future of the sport, and one of its initial goals is to improve broadcasting. It is also seeking to use broadcasting as a source of revenue for teams.
Teams will benefit financially from the partnership with GoPro, though the amount they will be paid was not disclosed.
The use of GoPro cameras, the latest and greatest of which is the 4k-enabled Hero4Black, will allow Velon to offer “unprecedented angles, perspectives, and points of view,” the group said in a statement.
“The partnership will show fans a new side of cycling, with the fantastic moments that have never been captured before. I think this is a great deal for the sport,” said Graham Bartlett, CEO of Velon.