Tour de France

No more stuffed lions after 2003?

The French bank Crédit Lyonnais, a sponsor of the Tour de France for 20 years, will have the option of not renewing it's contract with the Tour after the 2003 race, although the bank won't make a decision until after the 2001 Tour according to Nicolas Chaine, the bank's director of communications. In 1994 Jean Peyrelevade took over as head of the struggling bank and decided to renew the contract with the Tour for another eight years, despite an annual cost of 35 million francs, in order to keep the company from appearing "truly moribund." The company has stuck with the Tour,

By VeloNews Interactive wire servicesCopyright 2000 AFP

The French bank Crédit Lyonnais, a sponsor of the Tour de France for 20 years, will have the option of not renewing it’s contract with the Tour after the 2003 race, although the bank won’t make a decision until after the 2001 Tour according to Nicolas Chaine, the bank’s director of communications.

In 1994 Jean Peyrelevade took over as head of the struggling bank and decided to renew the contract with the Tour for another eight years, despite an annual cost of 35 million francs, in order to keep the company from appearing “truly moribund.”

The company has stuck with the Tour, despite the doping problems of 1998, but now with the contract approaching its end, Crédit Lyonnais will be forced to re-think its commitment in the next two years.