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Say what you will, but there will be no mistaking the EF Pro Cycling jersey at the Giro d’Italia.
At the Giro d’Italia team presentation on Thursday, the American team visually known for racing in pink debuted an entirely different look, thanks to a design overhaul by the skateboard brand Palace.
Instead of the team’s normal pink kit — which arguably could be confused with the leader’s jersey of the three-week Italian tour — EF Pro Cycling now has a, um, more colorful look.
In addition to the Rapha clothing, EF Pro Cycling also has redesigned Cannondale race bikes and POC helmets to match.
Rapha isn’t just on board to avoid confusion with the maglia rosa, of course; the clothing company will be selling the new design in its Pro Team Aero Jersey and Pro Team Bib Shorts II, plus socks, hats, and musette bags.
For its part, Cannondale has new graphics on three bikes: the SuperSix EVO, the SystemSix, and the SuperSlice TT bike.
And Palace will be selling clothing, too, in the form of t-shirts, hoodies, and a Gore-Tex jacket.
VeloNews will add more images as soon as they are available. You can see more now at EF Pro Cycing’s website.