Rapha roadmap, chapter 8: How new structures can grow revenue
In this chapter of the Rapha Roadmap, we examine whether different structures could create new revenue models for pro cycling
All articles by Steve Maxwell: Page 2
Rapha Roadmap, chapter 7: Generating revenue outside of sponsorship
Pro cycling needs to break free from its sponsorship-revenue model, and develop new ways to bring money into the sport
Rapha Roadmap, chapter 6: How to make it easier to watch cycling on TV
Pro cycling needs to do more than just develop and produce more compelling television broadcast coverage. It also needs to explore and embrace new approaches and technologies.
Rapha Roadmap, chapter 5: Attract new fans with personalities and broadcast technology
Cycling can build its fan base by telling compelling stories about the personalities in the races and by harnessing modern broadcast technology to enrich the viewer experience.
Rapha Roadmap, chapter 4: How to make cycling more fan-friendly
Reimagining cycling's points structure and the way that grand tour overall results are decided could encourage fans to follow cycling all season long.
Rapha Roadmap, chapter 3: Could teams adopt a franchise model?
With WorldTour teams dependent on short-term sponsorships, there's a lack of continuity. Regionally based teams or a franchise-based model could help fix that.
Rapha Roadmap, chapter 2: Shorten the calendar to make pro cycling more exciting
The current pro cycling calendar is a patchwork of events lacking a clear season-long narrative. A major shakeup could make it more accessible for fans.
Rapha Roadmap, chapter 1: A road less traveled
There is one conclusion that echoes most loudly from our research, in interview after interview; professional cycling is broken.
The Outer Line: The emergence of a new American cycling destination
Northwest Arkansas is vying to be considered alongside places like Boulder, Colorado and Austin, Texas as a hotbed for active people, namely cyclists.
The Outer Line: Your pre-season heart check-up list
There are a few simple ways that cyclists can check their heart health before diving into a season of long rides and hard races.