In chapter 9 of the Rapha Roadmap, the authors explore ways to create an emotional connection between fans, participants, and pro racing
In this chapter of the Rapha Roadmap, we examine whether different structures could create new revenue models for pro cycling
Pro cycling needs to break free from its sponsorship-revenue model, and develop new ways to bring money into the sport
Pro cycling needs to do more than just develop and produce more compelling television broadcast coverage. It also needs to explore and embrace new approaches and technologies.
Cycling can build its fan base by telling compelling stories about the personalities in the races and by harnessing modern broadcast technology to enrich the viewer experience.
Reimagining cycling's points structure and the way that grand tour overall results are decided could encourage fans to follow cycling all season long.
With WorldTour teams dependent on short-term sponsorships, there's a lack of continuity. Regionally based teams or a franchise-based model could help fix that.
The current pro cycling calendar is a patchwork of events lacking a clear season-long narrative. A major shakeup could make it more accessible for fans.