At the start of May, four-time Tour de France winner Chris Froome’s team will get a major facelift as Team Sky will become Team Ineos. The British WorldTour team confirmed Tuesday that its new sponsor will be the multinational chemicals company Ineos, which is based in London.
“Cycling is a great endurance and tactical sport that is gaining ever more popularity around the world,” said Jim Ratcliffe, chairman and chief executive of INEOS, in a statement. “Equally, cycling continues to mushroom for the general public as it is seen to be good for fitness and health, together with easing congestion and pollution in city environments. INEOS is delighted to take on the responsibility of running such a professional team.”
At the end of 2018, news came down that Team Sky would lose its eponymous sponsor at the end of 2019. Team Sky’s principal David Brailsford set a June deadline for finding a new sponsor. After that point, his star riders were expected to look elsewhere for a job.
In a statement, Brailsford said that Ineos’s decision to sponsor his team was a vote of confidence in his outfit, which has won all but one Tour de France since 2012.
“Today’s announcement is great news for the team, for cycling fans, and for the sport more widely,” Brailsford said. “It ends the uncertainty around the team and the speed with which it has happened represents a huge vote of confidence in our future.”
The new-look team will be presented May 2 at the Tour of Yorkshire.