If you followed Saturday’s Dirty Kanza 200 on social media, you probably noticed some pretty weird photos about a day after the gravel race ended. There was your friend, acquaintance, or perhaps a family member. They were covered in dust and dirt, in full kit with a helmet on. And they were sitting on a red velour chaise lounge.

For 2018, Salsa Cycles decided to add a bit of cushy comfort to Dirty Kanza and five other gravel races. It calls the promotion “Chase the Chaise,” meant as an incentive to keep riders going all the way to the finish. But the chaise isn’t quite at the finish.

“We always put it late on the course, so that you need to commit to getting to it,” Salsa’s marketing manager Mike Reimer told VeloNews. “So it was after the last checkpoint for the 200-milers [at Dirty Kanza], and as we always say, ‘If you can make it to the chaise, you can make it to the finish.'”

The chaise lounge was at mile 180 of the 206-mile route through the Flint Hills of Kansas. The Salsa crew also pulled an all-nighter to be at mile 80 of DK XL, the new 350-mile race held this year.

Dirty Kanza was the fifth of Salsa’s six-event schedule. The last race of 2018 will be the Gravel Pursuit, September 29 in Island Park, Idaho. Reimer says the chaise will likely return for 2019, although possibly at some new events. Let’s hope so, because the photos are hilarious, introspective, inspiring, and perfect for Instagram.

Salsa's Chase the Chaise at Dirty Kanza
The Salsa crew kicked off the weekend in the middle of the night Friday, taking photos of the DK XL riders at mile 80 of their race. The ever-energetic Bobby Wintle, who promotes the Land Run 100 gravel race, was clearly stoked. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
Former VeloNews tech editor Nick Legan looked a little cross-eyed. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
Rebecca Rusch would go on to win the women’s DK XL, but that didn’t stop her from taking a quick break. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
The next day, in the Dirty Kanza 200, aero bar proponent Mat Stephens (L) and anti-aero bar advocate Geoff Kabush (R) traded stink-eyes. Don’t worry folks, it’s all in good fun. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
Our own Chris Case had a tough day with a flat tire early on but still turned in a respectable time and a holiday card-worthy photo. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
When you reach mile 180 of a 206-mile race, even the little things start to get difficult. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
Hm, should I keep riding? Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
This rider had a little “Captain” in him. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
Having friends for encouragement makes a big difference, whether you like it or not. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
This rider gets the award for most acrobatic pose on the chaise. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
Your mind starts playing tricks on you during a long, intense endurance event. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
This chaise is at capacity! Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
When you start before dawn, seeing the sunset can be a little disheartening. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
But after dark, the party starts. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
An homage to “Breaking Away.” Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
There was a bit of mud early in the race, but this rider made sure it was all cleaned up for the rest of the DK riders. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
On long rides, it’s sometimes hard to find ways to pass the time and stave off boredom. Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com
Salsa's Chase the Chaise at Dirty Kanza
Thanks to this dedicated crew from Salsa for creating a way to make 206 miles of gravel more fun! Photo: Scott Haraldson/Salsa Cycles/scottharaldson.com