ASO adds partner to improve Tour de France viewing experience
The Amaury Sport Organisation (ASO), organizer of the Tour de France, has announced a partnership with Dimension Data to improve the viewing experience for its suite of cycling events.
The partnership will “revolutionize the viewing experience of billions of cycling fans across the globe,” according to an ASO statement. The statement provided few details as to what such a revolution might look like, or how it might be actuated.
The statement, and an accompanying promotional video, did provide some clues. The overarching goal is clearly to improve broadcasting, specifically to “deliver and share the best race information speedily and in real-time with race commentators and the global viewing public.”
Television and other viewing methods, such as the Tour de France’s own mobile app, appear in the promotional video.
The promotional video also shows a number of on-screen telemetrics, accompanied by the Dimension logo, including GPS positioning and real-time speed data. It does not make any mention of onboard cameras, or live footage from those cameras.
The ambition, according to Tour de France director Christian Prudhomme, “is to provide our cycling fans around the world with concise, reliable information on the Tour de France and all our other races by enhancing the content of our TV broadcast and our supporting digital platforms.”
The ASO owns a suite of major races, including Paris-Nice, Paris-Roubaix, Liège-Bastogne-Liège, Critérium du Dauphiné, the Vuelta a España, and La Course be Le Tour de France. Dimension Data will be a technology partner at all of these events as well.