Sho-Air International to sponsor Twenty16 team
SAN Francisco — Sho-Air International will be supporting United By Sport, LLC., a long-running women’s cycling program, for the 2015 season. The team, now known as Twenty16-Sho-Air, announced the news Monday and confirmed its status as a UCI road team after a one-year hiatus.
In addition to supporting the UCI road team, the program also supports a track team, two para-athletes, a junior development team, and a junior scholarship program, which is new for 2015.
Sho-Air had initially joined the team as its official transportation and shipping partner but quickly moved into a presenting sponsorship role.
“Scott Tedro and his Sho-Air brand have been synonymous with the growth and success of mountain biking in the U.S., and our partnership transfers his expertise to the development of women’s road cycling,” said Twenty16 general manager, Nicola Cranmer, “As both an entrepreneur and investor, Scott will work with us to grow the sport, increase UCI women’s races, and promote expanded media coverage.”
Twenty16-Sho-Air will be focused on a domestic calendar, but with the added support, it has added several international races to the schedule.
“I am a huge fan of both road and mountain biking and have been waiting for the right opportunity to show support for the road side of the sport,” said Tedro. “I am doubly excited to be involved in sponsoring a woman’s team as they are all too often over-looked. My wife Kimber and I met Mari [Holden], Nicola [Cranmer], and Kristin [Armstrong] at a charity event, and it was apparent to us all immediately that we should be working together.
“Their program is amazing. It hits all of the community, youth, and professional targets that are important to us, and we are looking forward to a long-lasting relationship.”
Olympic silver medalist Mari Holden continues as team director, and double Olympic gold medalist Kristin Armstrong will continue as high performance director, taking a behind-the-scenes role in 2015.
Twenty16-Sho-Air plans to continue supporting development athletes as well as focusing on the high performance goals of the Rio Olympic hopefuls.