Former national champion Robin Farina to lead a 10-rider squad, including young cyclocross stars Elle Anderson and Erica Zaveta

WINSTON-SALEM, North Carolina — Premier Sports Group announced the sponsors and team roster for its newly formed UCI women’s team on Monday.

The team will be named BMW-Happy Tooth Dental Group and will also be sponsored by AMain.com and Bissell.

Premier Sports Group has brought in Jono Coulter as director. Coulter said, “I am delighted to be a part of the most exciting organization in U.S. cycling right now. Premier Sports Group is at the forefront of delivering the emotion and the spirit of professional cycling to every fan from casual observer to super-passionate.

“When Jamie Bennett and Omer Kem said they were 100-percent behind a women’s cycling program, I knew we would have an amazing opportunity to create an engaging, high performance team. BMW and Happy Tooth Dental Group have taken a lead and commitment that is commendable in a rapidly growing sector of sports, we are happy to be able to repay them for their support on the road this season.”

Coulter has selected a roster of American and international riders who make up the 10-women roster for the 2015 season, including the principal of the Women’s Cycling Association (WCA), Robin Farina. Farina will bring eight years of road cycling experience to the team.

“I am particularly excited to work with 2011 U.S. road champion Robin Farina, who has been instrumental as a voice for women’s cycling through WCA in the last few years,” said Coulter.

“BMW presented by Happy Tooth Dental Group has a talented and formidable roster that is no stranger to the professional ranks. We have proven athletes with excellent pedigree who I have had the fortune of working with over several years, and some unheralded newcomers who I feel can come in and help define the sport in the near future.”

Other Americans joining Farina include, Korina Huizar who is expected to bring her USA points race stars and stripes form from the track and translate that to the road. Michelle Khare is also a national champion, having won U23 criterium nationals last year.

As well as Americans, Coulter has brought on three Canadians, an Australian, and a Swiss rider. Coulter said, “Aussie Miranda Griffiths will be a force in the climbing stages of our UCI events. Rhae Shaw from Canada is proven world-class and is still fine tuning ways to turn her raw strength into a high-class wins, and Swiss rider Jessy Uebelhart will bring her European knowledge to the squad, which will compete in all North American UCI events in 2015.”

The team will focus on the USA Cycling National Racing Calendar with hopes of receiving invitations to women’s editions of the Amgen Tour of California and the Tour of Utah.

BMW-Happy Tooth Dental Group 2015 roster

Elle Anderson (USA)
Robin Farina (USA)
Miranda Griffths (AUS)
Korina Huizar (USA)
Michelle Khare (USA)
Liza Rachetto (USA)
Megan Rathwell (CAN)
Shoshauna Routley (CAN)
Rhae Shaw (CAN)
Jessy Uebelhart (SUI)
Erica Zaveta (USA)