Boonen was slated to ride a rig carrying the names of every Roubaix winner, but won't get the chance on Sunday

Too pristine: Tom Boonen's customized Specialized Roubaix
Too pristine: Tom Boonen's customized Specialized Roubaix
In aggressively defending its Roubaix trademark, Specialized has sparked outrage. Photo: Caley Fretz | VeloNews.com
Too pristine: Tom Boonen's customized Specialized Roubaix
Too pristine: Tom Boonen's customized Specialized Roubaix
Too pristine: Tom Boonen's customized Specialized Roubaix
Too pristine: Tom Boonen's customized Specialized Roubaix
Too pristine: Tom Boonen's customized Specialized Roubaix
Too pristine: Tom Boonen's customized Specialized Roubaix
Too pristine: Tom Boonen's customized Specialized Roubaix
Specialized founder Mike Sinyard visited Café Roubaix owner Daniel Richter and the pair filmed a video, during which they discussed their recent trademark run-in. Photo: Caley Fretz | VeloNews.com
Too pristine: Tom Boonen's customized Specialized Roubaix