If you plan on being in Leadville anytime between now and race day on August 13, and you’re interested in finding out more about the Leadville 100’s official on-course endurance drink, make sure to stop by the Herbalife24 Basecamp, located just off the main drag on Third Street.

You’ll know you’re in the right place when you see the Herbalife flags flying out front of an historic 1870s-era house. Inside, visitors have a chance to sample the entire Herbalife24 product line, including Prolong, which is specifically designed to sustain athletes during extended or intense exercise — like the Leadville 100.

But the Herbalife24 Basecamp is more than just a sampling locale. The idea is to provide a place for riders to get invaluable race beta, meet-up for group training rides, and get prescient advice from nine-time Leadville 100 finisher, and pro mountain biker, Nate Whitman, who is chasing his 1,000-mile belt buckle this year.

“Stop by earlier in the morning or later in the afternoon, and you’ll find myself or one of the other pro athletes that are staying here who can talk about the products, get you some free samples, get you some schwag, and also talk about the race and strategy,” explained Whitman, director of the Herbalife24 Basecamp, who’s finished as high as seventh at the world famous endurance race, and has a blazing fast personal best time of 7 hours, 26 minutes.

Whitman and his team will also be leading group reconnaissance rides. To find out where and when, follow Herbalife Basecamp on Twitter at @Herbalife24HQ. Ride plans will be released a few days in advance; expect roll out to fall between 8 a.m. and 9 a.m. from the Basecamp parking area.

“You can also stop by the local Leadville bike shops or the official race office, and they’ll have information on what we are up to,” added Whitman, who contested his first Leadville in 2001, posting a modest 11-hour finish time. He’s since recorded three top-15 finishes.

“I wish there had been a program like this when I started racing. The facility is in the heart of Leadville, and it’s a place where riders can come by and test all the products in the Herbalife24 line. Plus there is a social component, talking race tactics, working on bikes, looking at detailed maps where you can walk through elevation profiles and distances. It’s a great way to get ready for the race.”