New team looks to develop women’s products, interactivity with fans
A new domestic women’s team is looking to work with the industry to develop women’s-specific products and hopes to interact with its fans via one of its title sponsors’ products, MapMyRIDE.
Primal/MapMyRIDE Professional Women’s Racing p/b BH Bikes is an eight-women squad with riders from California, Utah and Colorado. The team plans to hit most of the 2011 National Racing Calendar events.
Emily Kachorek, Sacramento, Calif.
Gwen Inglis, Lakewood, Colo.
Kasey Clark, Louisville, Colo.
Liza Rachetto, Los Altos, Calif.
Megan Hottman, Golden, Colo.
Nicky Wangsgard, Salt Lake City
Nicole Evans, Salt Lake City
Tiffany Pezzulo, Salt Lake City
“We’ve formed a very strong team of women. People that other women, and even men, can look to for training advice and competitive inspiration,” said Team Director Susannah Gordon. “Besides riding to win, two unique aspects of the team will be helping develop women’s specific products, and fans will be able to learn from and interact with team members using GPS-based social media.”
During training, team members will use the iMapMyRIDE smartphone application, which tracks and broadcasts speed, distance, and heart rate. The riders’ data will be viewable by the public on the team’s group page on beta.mapmyride.com and on the team’s main site www.primalprowomensracing.com.
The team with ride the BH Cristal women’s specific bike, SIDI’s women’s specific Genius 6.6 shoes and clothing from Primal’s women’s line.