Specialized Bicycle Components has backed the expansion program of the Northern California High School Mountain Bike Racing League, which has recently created a Southern California league
and is now drawing up plans for state-oriented high school cycling leagues across the USA.

Mike Sinyard, the founder and owner of Specialized, said, “Getting kids on bikes is a personal passion of mine and a goal of the Specialized Fund. High school mountain bike racing is a fun way for kids to accrue health benefits, learn self-discipline, and foster camaraderie. We are honored
to be able to support Matt (Fritzinger), his staff, the coaches, and the riders of the League. We look forward to working together in the coming years to get mountain bike racing into high schools across the nation.”

Specialized becomes a Founding National Sponsor of the NorCal League, a category designed to acknowledge companies that have made a very substantial contribution to help realize the vision of a nationwide network of state leagues.

Matt Fritzinger, director of the NorCal League, said, “After eight years of building the NorCal League, we are entering a new phase of development. We are excited that our new SoCal League is taking off with a strong group of directors and sponsors. The next logical step is to develop high school bicycle racing beyond California. We are tremendously excited to partner with Specialized, which is a local company for us, in this development plan. Their commitments to innovation and advocacy are echoed in our philosophy, and we really stand behind their amazing line of bicycles and accessories.”

The Specialized sponsorship comprises both cash and product components. Their support will allow the NorCal League to take on additional staff to manage current operations and administration, while Matt Fritzinger focuses on expansion plans.

About the NorCal League

The NorCal High School Mountain Bike Racing League, founded in 2000, is a non-profit organization open to students from both public and private schools. The League exists because of generous donors and sponsors including ESDFII, Specialized, Clif Bar Inc., Fox Racing Shox, Gary Fisher Bikes, Ritchey Bicycle Components, Crank Brothers, Creation Engine, Hincapie Sportswear, Mike’s Bikes, The Pedaler, Paradigm Cycles, HappyGoFun, Mountain Hardwear, WTB, and Touchstone Climbing Gyms.

The League provides coaching and camaraderie to help students achieve both competitive and non-competitive cross-country mountain biking goals in a safe and enjoyable manner. Each season includes a Coaches Training Conference, winter riding camps, the six-race series, and a variety of
summer camps. For more information visit www.norcalmtb.org or call (510) 653-2453.