PRESS RELEASE – Descente Named Official Cycling Apparel of Team CSC
By Press Release
Descente Named Official Cycling Apparel of Team CSC
Team CSC, ranked number one professional cycling team in the world,chooses Descente for its quality, brand strength, advanced product developmentand legacy.
BOULDER, CO — November 9, 2005 — Descente Cycling Apparel, licensedand distributed exclusively by Axcent Sports in North America, Europe,Australia and elsewhere, has been named the official cycling apparel supplierto the Team CSC professional cycling team, based in Denmark and run byRiis Cycling.The team, comprised of 30 of the top cyclists in the world, includesIvan Basso, a top pick to win the Tour de France and three top Americansas well: Bobby Julich, Christian Vande Velde and David Zabriskie, who wonthis year’s opening time trial in the Tour de France. Team CSC is ownedby Bjarne Riis, himself a former top professional cyclist and the onlyDane to ever win the Tour de France, which he did in 1996.“Descente is a brand that has the legacy, quality and brand strengththat we’re looking for to match our philosophy. We’re very happy to haveDescente on board as our clothing supplier and are looking forward to wearingthe Descente cycling apparel in 2006,” Riis said.The team’s main goal for 2006 is of course the Tour de France. IvanBasso, who over the last two seasons has placed third and second in theTour is among the main contenders for the overall victory. “Team CSC andIvan Basso have come very close with Lance Armstrong in the race. Now withLance no longer in the field and the team more focused and mature it’sa whole new race that CSC plans to win. It’s a tremendous opportunity forus.” Said Jim Mohan, Descente’s Director of Design & Marketing.Hugh Walton, founder of Axcent Sports and a former Olympian and professionalcyclist, said, “Bringing Team CSC, the winner of the 2005 ProTour, togetherwith Descente is a dream come true for me. The team is the most visibleand successful in the world and will showcase the Descente brand for millionsworldwide. We’re partnered with a winning team that reflects our own company’svalues.”Descente will make available for sale through independent bicycle dealersthroughout the world and through TeamCSC’s official website a full range of authentic Team CSC cycling apparelbeginning in February 2006.The legendary Descente brand was established almost 70 years ago whenTakeo Ishimoto opened his first shop in Osaka, Japan and began to specializein athletic apparel. In 1953, Descente made a full-fledged entry into skiwearwith the introduction of the first stretch-style ski pant. Descente’s brandwas forever emblazoned upon the American psyche when Eric Heiden won fivegold medals in the 1980 Winter Olympics wearing the now-famous hooded,yellow, skin-tight speedskating suit. Descente has equipped numerous world-classathletes and teams, including the ground-breaking 7-Eleven Cycling Team,the first US team to compete in the Tour De France. More recently Descentehas been supplier to more than 30 Olympic teams, including the Canadianspeedskating teams and the Swiss alpine teams.Axcent Sports was formed by industry veteran and former pro bike racerHugh Walton in September 2002 to license and distribute Descente Athleticapparel in the United States for the sports categories of Cycle, Run andFitness, among others. Descente North America will continue to focus uponthe design, development and distribution of snow-sport apparel in NorthAmerica under the Descente and DNA brands.CSC is a global technology powerhouse with proven experience and capabilityto deliver business results to clients. Every day, CSC’s 78,000 employeesgo to work with one purpose in mind: to help organizations achieve theirstrategic goals and profit from the use of information technology. CSCdelivers Best Total Solutions™ by combining globally standardized, best-in-classcomponents with industry, process and client-specific components. CSC’sclients experience consistent efficiency, effectiveness and positive businessimpact—results that help them achieve their goals.