PRESS RELEASE – Scott Bikes Come Back to America
By Press Release
SUN VALLEY, ID – Scott USA announced its return to theUSA in the coming months and offer a full line of bicycles and selectedcycling accessories for the 2005 model year. Beat Zaugg, President of ScottSports Group said, “We have always wanted to return to North America. Wefelt this was the perfect time as our bicycle line has been extremely wellreceived for years and is already sold in some 37 countries around theworld. We have been getting many requests from enthusiasts in the UnitedStates asking to purchase our cycling related products. Our brand is verystrong but we did not have the right person to manage the bicycle businessin the USA. So when Scott Montgomery called we thought we should seriouslystudy the project.”Industry veteran Scott Montgomery starts today as the US bike divisionGeneral Manager and Vice President. “I am very pleased to be working withScott bicycles, they have become the strongest brand in performance cyclingin Europe with innovative designs and advanced technology. Last year, atEurobike, I spent a great deal of time in their booth admiring their uniquecombination of cutting-edge technology and innovative use of materialsof their extensive selection of cycling products. It was clear they wereleading the market. So as I explored new opportunities I called Beat Zauggto discuss a return to America.”Scott USA is poised to grow their USA presence in a new 15,000 squarefoot home office in Sun Valley. The new facility will allow for continuedexpansion of the bicycle division in the years to come. Scott bicycleswere sold in America throughout much of the 1990’s, but the company discontinuedsales here during it’s tenure owning the Schwinn brand to avoid takingmarket share with two competing brands. The company later sold Schwinn,deciding to stay focused in the USA with its wintersports and motorsportsdivisions which sell ski poles, ski & motocross goggles, accessoriesand clothing.The plan is to launch the Scott bicycle brand at the Sea Otter Classicin mid-April. The company will have a new truck and 35ft. trailer at thevenue to allow consumers, dealers and editors a chance to ride new Scottbicycles. World Marathon Champion Thomas Frischknecht will be riding hisfull suspension Scott Genius Marathon Concept bike during the weekend.Also attending will be Timo Pritzel, former BMX World Champion and a formerSea Otter Classic Dirt Contest winner, riding his Scott Voltage trialsbike. Joining Thomas and Timo will be long-time Scott rider, mountain bikelegend and former World DH Champion, Greg Herbold.The company is currently hiring staff and expects to have selective2005 models in stock and ready to ship in July, 2004. For more informationor to inquire about dealership opportunities call Scott USA toll free at1-800-292-5874 or call/email Scott Montgomery directly at firstname.lastname@example.org.Scott USA: 800-292-5874 Fax: 208-622-1005, 101 Lewis St., PO Box 2030,Sun Valley, Idaho 83353
Scott USA Bike Timeline/History1958 – Ed Scott revolutionized the sport of skiing with the firstaluminum tapered ski pole. He founded Scott in Sun Valley, Idaho.
1971- Scott introduced the first ski goggles utilizing foamventilation. Went on to become leaders in goggles around the world.
1978 – Scott opened European Headquarters in Fribourg, Switzerland.
1986 – Scott introduced the aerodynamic handlebar which helpedGreg Lemond win the tour de France and began Scott into the cycling business.
1991 – Scott introduced the Unishock mountain bike suspension.Ruthie Matthes won World Championships on this fork.
1992 – Scott ships first full suspension mountain bike. Introducescycling shoes and other accessories.
1993 – Scott purchased the Schwinn bicycle company out of bankruptcy.
1997 – Scott introduced technical winter-sport apparel line.Sold the Schwinn bicycle company in September 1997.
1998 – Scott introduces the lightest full suspension mountainbike named the “G-zero”.
2000 – Scott Strike carbon full suspension bike is the lightestin the world. Thomas Frischknecht signs on to ride Scott bicycles.
2001- Scott introduces the Team Issue road bike with the lightestframe worldwide at sub 1kg made of Scandium aluminum.
2003 – Scott Carbon CR1 frame weighing 895g. wins the 10th stageof the Tour de France. It is the lightest frame ever to be raced at theTour.
2003 – Thomas Frischknecht rides a Scott Genius MC full-suspensionbike to win the World Marathon Championships. Genius MC bike with 3-wayadjustable rear shock introduced.
2004 – Scott sponsors Saunier Duval Pro Cycling Team and willrace Dodge Tour of Georgia, Wachovia Pro Cycling Championships, Giro d’Italia,and other key international races. Tim Johnson of ex-Saturn rider signsfor the team. Team currently Ranked 9th in UCI standings.