With Sagan struggling to snag a win at California, Giro d'Italia insiders say it is time for him to race Italy's grand tour.
With his three world championship kits and five Tour de France green jerseys, Peter Sagan is a cycling phenomenon. And that’s not even considering his wins at Tour of Flanders and Paris Roubaix, or his flamboyant style. His hair, his post-race wheelies, and his viral videos on YouTube all entertain the fans. He woos the sponsors too, with an impressive collection of personal endorsements, and his 975,000 followers on Instagram.
Peter Sagan is the most valuable rider in the peloton, hands down. Sagan appears to understand the weight of his celebrity. In 2016 he agreed to market a little-known sports hydration company, Osmo Nutrition, to help rescue the product from financial ruin. “Peter’s participation saved the brand,” says owner Ben Capron. His decision to move from Tinkoff to Bora-Hansgrohe elevated that team from obscurity to the pinnacle of popularity. This fall, his participation in one charity ride for victims of California’s wildfires raised $70,000 in a few hours. To Sagan, his Midas touch seems to be part of a game, some greater mission to entertain his fans. Win or lose, Sagan is having fun. “We are actors,” Sagan said during the 2016 Tour de France. “No, we are artists.”
With lumpy Laguna Seca stage in the rearview mirror, Peter Sagan is running out of chances to take a stage victory at the 2018 Amgen Tour
Mark Cavendish, Marcel Kittel, Fernando Gaviria, Caleb Ewan, Peter Sagan, and Alexander Kristoff are all set to contend for sprint wins in
World champion Sagan’s debut book will include 2018 race season and insight on his 2017 Tour de France scandal.
World champion Peter Sagan is bound to race the Giro someday, his coach says, but it is difficult to fit in with his classics campaign.
Sagan's strengths have earned him victories in two monuments and he's targeting another, but taking all five is a stretch, his coach said.
Bora-Hansgrohe sport director Patxi Vila told VeloNews the entire team was ready for the race, with the goal of delivering Sagan a win.
Peter Sagan's coach feels that the new Amstel Gold course suits the world champion 'perfectly.'
Bora announced they have extended their sponsorship of the Bora-Hansgrohe team through 2021.
Editor’s note: This VeloNews Show includes images from Tim de Waele/Getty Images, YouTube/Le Tour de France, YouTube/Cyclo-ing,