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PRESS RELEASE - VeloNews renews Insight Race Across America program deal

VeloNews renews Insight Race Across America program dealBoulder, CO -- America's only bicycle race with its own networkTV show -- the 3,047-mile Insight Race Across America (RAAM) -- has renewedits agreement with VeloNews to produce its 2005 and 2006 event program.The program will be featured as a special tabloid-sized section insidethe magazine, while over-prints will be distributed in Tailwinds and UltraCyclingmagazines. Total distribution is 100,000 copies, making the program amongthe most efficient ad buys of the year for VeloNews.Now in its 24th year, RAAM is among the oldest continually operatingmulti-day bike races in the United States. The event starts in San Diegoon June 19 and finishes in Atlantic City on approximately June 27. RAAMhas been experiencing a significant renaissance of late, with the eventnow claiming the largest prize list of any U.S. bike race ($175,000), theonly U.S. bike race with its own show on network TV (on NBC with ratingsthat equal the Tour de France!), the only U.S. bike race broadcast on Europe'slargest TV network (BBC), and a significant title sponsor in the multi-billion-dollarcomputer distributor Insight.While well-known for the daring solo records set by John Marino, LonHaldeman, and Jonathon Boyer in the 1980s, the event is now equally focusedon four-man relay teams that include prestigious names such as Nat Faulkner,Mike Janelle, Jimi Mortenson and Sean Nealy.The RAAM program will be an insert inside ABC-audited VeloNews issueNo. 9 (mails May 14), while 32,500 overprints will be inserted full-run-of-bookinside Tailwinds and UltraCycling magazines. Total distribution: 100,000.



Space close is April 19. Ad materials are due by April 26.To book your space, contact your VeloNews sales representative at303/440-0601:
Steve Brawley, ext. 140, or sbrawley@insideinc.comNick Ramey, ext. 188, or nramey@insideinc.comJon Stierwalt, ext. 109, or jstierwalt@insideinc.comRyan Lowe, ext. 123 or rlowe@insideinc.com
 

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