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Serotta's Paint Program lets buyers design their color schemes from home.
Published: May. 14, 2008
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The Serotta Meivici in a painted color scheme
Web site: www.serotta.com/paint/index.html
Serotta Competition Bicycles offers 26 paint colors, several different carbon clear coat tints and a variety of decal colors and schemes. Now the Saratoga Springs, New York-company is offering buyers (and dreamers) the chance to design their bike's color scheme completely online.
The Serotta Meivici in a Race color scheme
Buyers first pick the frame design they want, then browse more than 700 examples, such as those shown here. Buyers can choose one of the examples or come up with their own.
The New Product column presents items that VeloNews editors decide would interest our readers. The items are not reviewed or tested.
