Sea Otter 2008 is almost upon us.

This event has become a mainstay of the cycling culture, not only for racers but for industry veterans as well.

To reward attendees for their unwavering loyalty of this event, Cane Creek is offering headset upgrades to the brand new 110. The offer is available on-site only and will be installed at the venue to factory spec.

To take advantage of this offer, please contact Peter Gilbert at 1-800-234-2725 Ext. 321 or e-mail peter@canecreek.com . The 110 is the new benchmark in headset performance. The normal retail is $140 but the show special will be $75 and includes professional installation. Reservations are a must so schedule your upgrade today!

For more information visit www.canecreek.com