MEET BOB ROLL AT INTERBIKE!Cycling's Most Entertaining Personality to Autograph Copies of Paris-Roubaix:A Journey through HellBoulder, CO, USA - September 18, 2007 - Before he became cycling'smost entertaining personality, "Bobke" spent his springs and summers racingthe Tour de France and "The Hell of the North", Paris-Roubaix. In fact,Bobke was the only American to finish Paris-Roubaix in 1988.

Meet Bobke at Interbike as he autographs copies of the new VeloPressbook, Paris-Roubaix:A Journey through Hell. With an introduction by Roll, Paris-Roubaixis the definitive history of the world's greatest one-day race.

Bob Roll Book Signing
Paris-Roubaix:A Journey through Hell
Thursday, September 27th, 5-6 p.m.
VeloNews booth # 2137

Paris-Roubaix is known as "The Hell of the North" for good reason. Thoughsomewhat flatter than the other spring classics, it includes interminablestretches of muddy farm roads paved with rough-hewn cobblestones. The cobblesalone are enough to shake bikes and bones to bits; throw in notoriouslyfickle weather, which often includes rain, snow, and driving wind, andthe course becomes downright treacherous.Held the third Sunday in April since 1896, Paris-Roubaix is a race ofgreat tradition. The race follows a 270-kilometer course between the suburbsof the French capital and the northern industrial city of Roubaix, andits long history, coupled with its proximity to the cycling-mad triangleof northern France, Belgium, and Holland, means that it has served overthe years to confirm the fame of cycling's greatest champions.

All of the history and excitement of the world's most famous one-daybicycle race is captured and comprehensively illustrated with hundredsof spectacular color and black-and-white photographs in this lavish, oversizedformat. With authoritative text from France's top sportswriters, Paris-Roubaix:A Journey through Hell presents the inside story of the race, its greatriders, its traditions, and its secrets.Paris-Roubaix:A Journey through Hell is shipping now. To place an order for yourshop, contact VeloPress at wholesale@insideinc.comor (800) 811-4210 x169 or one of these VeloPress book distributors: AlpenBooks,American Bike Trails, American Cycling, Hawley, J&B, and QBP. The bookis available now at VeloGear.com and in book stores and bike shops in NorthAmerica, the UK, and Australia. To place an order in Europe and the UK,please contact Cordee at www.cordee.co.ukor +44 (0) 116 254 3579. To place an order in Australia, please contactWoodslane at www.woodslane.com.auor +61 (2) 9970 5111.VeloPress is an endurancesports publisher focusing on the sports of cycling and triathlon, withtraining books that help both serious athletes and beginners build skillsand fitness. VeloPress also publishes historical and biographical booksthat take a closer look at the celebrated athletes and personalities inour sports.For more information or to request a review copy:
Dave Trendler, Marketing and Publicity Manager
(303) 245-2138, dtrendler@insideinc.comShops and distributor orders, please contact:
Jen Soulé, Sales Manager
(800) 811-4210 x169, jsoule@insideinc.com