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Gerard Vroomen and Andy Kessler launch new company

Cervélo co-founder Gerard Vroomen is launching a new company based out of Switzerland with former BMC CEO Andy Kessler. The project is currently being labeled “Open Mountain.” Vroomen explained to the Slowtwitch.com forums, “Andy Kessler and I are looking into doing something in mountain biking, not exactly sure what yet.”

The company seeks to develop, design, manufacture, sell and market bicycles, bicycle parts, and bicycle accessories. Vroomen used his forum post to clarify a few things, explaining, “I would never do anything without Phil or any potential buyer of Cervélo knowing it, that’s common sense. And obviously Vroomen-White-Design will continue to design Cervelos in the future.”

Vroomen added that, “I have to say it’s frustrating trying to come up with a new brand name. Cervélo was so easy to come up with, I never worried that it could be difficult to come up with another one. So if anybody has any suggestions, let me know.”

Cervélo recently agreed to “a financing arrangement” with Dutch corporation Pon, which retained the right to purchase the Canadian company. Pon also owns Derby Cycle Werke, the German company that owned Raleigh, Univega, and Kalkhoff, for roughly a quarter billion dollars.

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