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The name Cicli Moser comes with a piece of history. Francesco Moser made his bicycle factory the natural continuation of a career in which he was the Italian cyclist with the greatest number of road race victories: 273.
Moser’s achievement in the hour record started a revolution in bicycle engineering and aerodynamic design.
From then on, technology and scientific preparation took on new meaning in the world of racing bicycles.
Moser’s 1984 record also marked his entry into the world of builders.
The bike he used to set the record bore the Moser brand.
He had set up the company as part of a plan for a future in which technological research would be the flower in his buttonhole.