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Introducing the all new Velo magazine

200+ hours of bike testing, in-depth analysis and the best photography in the business

Velo Magazine - August 2011

Refining a legacy that began nearly 40 years ago, Velo Magazine is the evolution of North America’s biggest and oldest bike racing magazine.

What began in 1972 as Northeast Bicycle Racing News became Cyclenews, then Velo-news and finally VeloNews.

Now, we present Velo Magazine.

For years we have had two distinct products — the website and the magazine — but they were both branded VeloNews. We know that you want news in real time online, and more in-depth analysis and great stories in print, and that is exactly what we have done. But the shared name of VeloNews — combined with many newspapers’ practice of putting identical content in print and online — has led many of our web readers to believe that our magazine was merely ‘the print version.’ This couldn’t be further from the truth. They are two completely different animals.

As digital media continues to speed up, with frantic news blurted out in 140 characters or less, the calm pace of a magazine has more importance than ever. Yes, we all have much more access to online cycling information these days — and that’s a good thing — but it’s nice to have a filter to extract the barrage of noise while adding insightful context.

For longtime VeloNews subscribers, Velo Magazine will be exciting but familiar. Velo is a bike racing magazine, pure and simple. But we continue to innovate and refine the print medium. Bike companies aren’t producing the same thing as they were in the 1970s, and neither are we.

With this first issue of Velo, available this month, we have completed a months-long redesign, refining many of our tried-and-true sections and adding in fun new elements.

A vastly expanded and heavily visual front-of-book section is immediately engaging for new and veteran cyclists alike. Our VeloLab test on pro bikes anchors the Tech & Training section. VeloLab compiles 200 hours of bike testing — both on the road and in the lab — to give you a broad contextual analysis, mixing quantifiable data with expert opinion. And we do the same thing with our feature stories, giving you the big picture of what it all means with broad analysis and the best photography in cycling.

All this is creatively presented by the best art director in the business, Mike Reisel. If you have picked up a copy of VeloNews recently, you have seen his innovative race illustrations, which break down key race moments better than any verbal description possibly could.

With more experience covering bikes and racing than any other magazine, our same core staff will continue to produce Velo Magazine. Editor at large John Wilcockson has covered the Tour de France for more than 40 years. Technical editor Nick Legan worked for years as a mechanic on teams like RadioShack, Garmin and CSC before bringing his journalism degree to bear at Velo. Managing editor Neal Rogers has wielded microphones, voice recorders, cameras and notepads at races around the world for a decade. If Neal doesn’t have a cell phone number for a rider, then that rider probably doesn’t have a cell phone. European correspondent Andrew Hood gets his bills in Spain, but lives on the narrow roads of Europe, traveling with the giant circus that is professional cycling. A few other trusted names you will continue to see in Velo Magazine include Lennard Zinn, Charles Pelkey, Brian Holcombe, Caley Fretz and Steve Frothingham.

We had a lot of fun creating Velo. When out at the races, we have a great time watching the competition and talking with the riders — not to mention seeing the world. And we of course love to get out on the bike ourselves whenever we can. We believe this first issue of Velo captures all of that passion, and we are confident that our combined experience has distilled the best of cycling into a great magazine for you to enjoy.


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