Team HTC-High Road and Specialized will be racing together in 2011.
Specialized will supply frames, forks and helmets to both men’s and women’s teams, according to a press release from High Road Sports.
The men will ride the S-Works Tarmac for most road races, the S-Works Roubaix for cobbled classics and the Shiv TT in time trials.
The women’s squad will race on Amira bikes, using Shiv TTs for time trials.
Both men and women will use S-Works Prevail helmets on the road and TT3 helmets in races against the clock.
“We are thrilled by this foundational partnership with the iconic global cycling brand of Specialized,” said High Road founder Bob Stapleton, who added that he hoped to add “a long-term, innovative co-title partner with naming rights” going into the heart of the 2011 racing season.
Specialized’s Mike Sinyard was equally effusive about the new relationship.
“I’ve always respected Bob and the teams he has built. High Road will drive us hard to continually improve our bikes and helmets, and we’ll deliver the best materials in the world to help them win races,” he said.
“We are especially excited about the HTC-High Road women’s team, which is every bit as strong and successful as the men’s squad. Through close work with these top-tier riders, we can continue to grow and improve the performance and fit of our women’s bikes and equipment.”