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Syncros, IMBA Reward Trail Builders

Syncros and IMBA are rewarding trail builders for their efforts. <i>Photo courtesy IMBA</i>
Syncros and IMBA are rewarding trail builders for their efforts. Photo courtesy IMBA

Getting to ride great trail is the major reward received by the people who take the time to build it. But now, two big players in the mountain bike world are rewarding trail builders with the goods.

The International Mountain Biking Association
and component manufacturer Syncros will provide a 25 percent discount off Syncros products’ MSRP for IMBA members, a 40 percent discount for IMBA trail builders, and a 65 percent discount for IMBA-member retailers that organize shop employees to work on an IMBA-sanctioned project.

“Syncros appreciates all of the time and resources that mountain bike enthusiasts give to help IMBA maintain the trails that we all benefit from riding,” said Steve Parke, general manager of Syncros. “We hope our partnership with IMBA will reinforce the Syncros brand as one that supports riders on their bikes and within their mountain biking communities.”     

The Syncros discount coupons offered through this partnership will be distributed to members, volunteers and member retail shops through IMBA. Individual IMBA members will redeem their coupon discounts through an online code provided by IMBA on the password-protected portion of its Web site.

Qualified IMBA trail-builders will receive their coupons through their local IMBA Team Captains. IMBA will distribute one-time-use discount coupons to its member retail shops participating in trail restoration projects. The Syncros coupons are redeemable through Syncros.com where orders placed will be fulfilled through Syncros in San Carlos, California.
“IMBA is supported by a grassroots network of members, so we really value the support of a grassroots brand like Syncros,” said Mike Van Abel, IMBA executive director. “It’s great to have a partner that keeps our member benefits program strong and robust.”
IMBA member retailers can submit their IMBA project proposals starting next month to the password-protected portion of IMBA.com. Project proposals should include:

  • Evidence of six hours of project work per team member
  • Team name, contact phone number, e-mail address and mailing address
  • The project’s “who, what, where, when, why, how”
  • Supporting photos, maps or other visuals

Canadian-based Syncros was founded at Vancouver’s Westpoint Cycles in the mid-1980s. In 2003 the company was purchased by Ritchey Design.

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