VeloNews’ parent company buys the regional publications, will relaunch as a national brand.
Competitor Group (CGI), the leader in endurance sports media and event entertainment, announced that it has acquired Windy City Publishing. The deal includes the company’s six regional active lifestyle publications covering the metropolitan regions of New York, Chicago, Boston, Denver, Minneapolis and Washington DC.
Competitor Magazine will relaunch in June as a consolidated national brand. The six acquired titles will merge with Competitor’s previous five in Texas, the Pacific Northwest, the Southeast, Southern and Northern California. Monthly circulation will now exceed 800,000 copies covering 28 metropolitan regions across the country. Each regional edition will provide local customization of both editorial content and advertiser messaging. The print media expansion compliments CGI’s event business, which annually attracts over 250,000 participants across the country.
“The acquisition of Windy City, our Gen-A Network joint venture partner, extends the Competitor brand across every major endurance market in the country to provide active lifestyle consumers and advertisers a customized magazine that is national in scope but local in execution,” said Scott Dickey, COO of CGI. “Competitor Magazine is the only print property providing runners and endurance enthusiasts the national, regional and local news all under one cover – our new tagline, ‘The Source for the Active Lifestyle’ says it all.”
The deal includes Windy City Sports, MetroSports New York, MetroSports DC, New England Sports, Rocky Mountain Sports and Twin Cities Sports, as well as their online assets. Doug Kaplan, owner of Windy City, will join CGI as Publisher of Competitor Magazine, and establish CGI’s Midwest office in Chicago. Doug will work alongside longtime Co-Founder of Competitor Magazine, Bob Babbitt, who will be the magazine’s Editor-in-Chief.
“We are thrilled that our 20-year partnership with Competitor has provided an opportunity for our two companies to come together under one roof,” said Doug Kaplan, owner of Windy City Publishing. “Bringing the 11 regional editions under one umbrella brand allows Competitor Magazine to deliver a national voice with local content to both our advertisers and readers. The combination is not only unique and efficient, but incredibly powerful for an industry that continues to expand in every region of the country.”
All 11 regional editions of Competitor Magazine will focus on the sport of running, as well as the active lifestyle that runners embody through their everyday lives. The national editorial content of each magazine will be supported by award-winning writers, photographers and editors. Local content will continue to serve enthusiasts who seek information about their active community.
About The Competitor Group
Competitor Group, Inc., headquartered in San Diego, CA, is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. CGI is a portfolio company of Falconhead Capital and comprised of the following brands: Competitor Magazine, Triathlete Magazine, Inside Triathlon, VeloNews, the Rock ‘n’ Roll Marathon Series, Muddy Buddy and VeloPress. CGI owns and operates 26 national events delivering more than 250,000 professional and amateur participants in 2009. CGI publishes four magazine titles with a combined monthly circulation of approximately 1 million and plans to launch an endurance community web presence under competitor.com in Q2 2009. Further information about Competitor and its media properties can be found at www.competitor.com.