Parlee Cycles has made a leap into the big leagues by committing to sponsor the Fly V Australia (presented by Successful Living) pro team.
The official announcement is pending, but other team component sponsors include Edge Composites (wheels, stem, bar, seatpost and fork), SRAM Red drivetrain, TRP brakes, and Fi’zi:k saddles.
Team rider Phil Zajicek was kind enough to provide some pre-release photos of his new Parlee Z4 race bike before heading to the Tour of California next week. He provided a few spec details, and we chased down the rest of the story from sales and marketing manager Tom Rodi at Parlee.
Zajicek’s bike as shown is equipped with the following:
Frame: Parlee Z4 carbon
Fork: Edge Composites 1.0
Wheelset: Edge Composites 38mm all carbon clincher
Brakes: TRP 960
Drivetrain: SRAM Red
Stem: Thompson (temporary—will be Edge Composites by Tour of California)
Seatpost: Thompson (temporary—will be replaced with Edge Composites by Tour of California)
Saddle: Fi’zi:k Antares
Parlee makes a big step
According to Rodi, sponsorship of the Fly V Australia team is a great fit for the growing company. “The value to us as a manufacturer in both publicity and rider feedback is proven,” he said. “We want to grow and get to the next level.”
Rodi pointed out that although Parlee started as a one-man company making strictly custom frames at a rate of one per week, the stock-sized Z4 model is now their top seller. Furthermore, Parlee already works closely with Edge Composites, shipping many customer bikes with Edge forks and wheels. While still a small company at 12 employees, Rodi indicated that Parlee’s commitment to the team of roughly 40-50 frames (for a 14-man roster) is well within their current production capacity. “It’s nice, this bike (for the team) is a normal bike for us. It’s a package that our customers already like,” he said.
In addition to road frames, Parlee will also supply their recently introduced time trial bike. “The TT bikes are literally in the air to Tour of California as we speak,” said Rodi. “We spec a TRP brake to fit under the chainstays on the TT bike, so it’s another example of how all these things align pretty well.”
Parlee’s first foray into sponsorship of a UCI-caliber rider was in 2002, when Tyler Hamilton rode a re-badged Parlee Z1 to second place in the Giro d’Italia.
“That really put us on the map,” said Rodi, but at the time, there would have been no way to sponsor a whole team. “Now we have the capacity. We’re still 12 people, but we’re getting after it in terms of production.”
Look for updates and highlights on these pro bikes and more from the Tour of California next week.