Land Rover has entered the cycling market with a new sponsorship role for Land Rover-ORBEA, the young cycling development team based out of Portland, Ore. Looking to step into a first year U.S. continental squad for 2009, Land Rover-ORBEA now has the title sponsorship it needs to push them to the next level.
Land Rover-ORBEA benefits the Lance Armstrong Foundation and has two core missions, raising funds and awareness for the Lance Armstrong Foundation and developing young and up-and-coming cyclists. While the team is U.S. based, the riders are from around the globe. The team will be looking to expand its program to Canada in 2009 and have athletes from the U.S., New Zealand, Australia and Canada.
“We are proud to serve as title sponsor of the Land Rover-ORBEA cycling team,” explained Finbar McFall, Vice President Marketing, Land Rover North America. “The resilience and endurance represented by the team are at the core of Land Rover’s ideals and values and we look forward to
being part of their inspiring journey.”
“With Land Rover’s involvement in the team and the sport of cycling, Team Land Rover-ORBEA, benefiting the Lance Armstrong Foundation will be able to travel the U.S. more and inspire people who have been affected in any way by cancer to take control, face it head on, take no prisoners and
reach out to others for support,” said team cofounder and team director Norrene Godfrey, who lost both her parents to cancer. “As a cycling team, we hope to visit as many hospitals as possible handing out as many yellow wristbands as we can, to encourage those individuals to keep
fighting, and let them know they’re not alone.”
Each year the team raises funds for the Lance Armstrong Foundation and each year the team gives away it’s spot in the Portland LIVESTRONG Challenge to a cancer survivor. For more information, visit
ORBEA, who has been the team’s long time partner and supporter, will also continue its co-title sponsorship role with the team.
“Land Rover-ORBEA has developed into a major league team, doing great things on and off the bike. It’s been fun and feels good to be a part of,” commented Justin Slarks, Marketing Director of ORBEA-USA.
“Our goal is to be that stepping stone or bridge for young riders and will provide them with the tools and education they need to make that jump into the professional ranks,” says Norrene Godfrey. “With Land Rover coming on board, we will be able to grow the team and help a few more
young guys make that leap.”