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Interbike Pre Show Numbers on Schedule to Match or Exceed Last Year

Interbike Pre Show Numbers on Schedule to Match or Exceed Last Year

Interbike today announced pre-show numbers for the indoor portion of the industry’s annual gathering, the International Bicycle Expo, are expected to match or exceed the numbers from last year’s show.

An indication the industry is feeling positive about the future, despite uncertain economic times, the 2008 International Bicycle Expo already includes close to 312,000 of net-sold, square-feet of exhibit space, not including the thousands of square-feet given to industry non-profit and advocacy organizations. As of the release date, the reported figure represents close to 800 exhibiting companies and more than 1,100 brands.

The final net-sold, square-foot figure is expected to be close to or higher than last year’s record show. The trade-only event will be held at the Sands Expo and Convention Center in Las Vegas, September 24-26.

With recent increases in the price of gasoline, bicycles are gaining momentum as a viable alternative mode of transportation. Bicycle retailers report increases in new bike sales and in repair orders of older bikes as well. Capitalizing on the momentum, bicycle and accessory manufacturers are planning on launching a broad range of new products at Interbike.

“With sales greatly increasing in the commuting category, and other categories as well, we are looking forward to introducing several new products at the show,” said Steve Flagg, President of QBP. “As QBP has grown with the market, Interbike has been and will continue to be the best venue for us to launch new products.”

Another indication of the industry’s optimism is in planned Interbike attendance. More than 13,000 individual buyers, representing close to 3,000 storefronts plan on attending the Interbike International Bicycle Expo, an increase of 21 percent for both figures, compared to the same time last year.

“The bicycle industry is in a very exciting position,” said Andy Tompkins, Interbike’s show director. “Consumers are looking for ways to save money, and they are looking to bikes to help them do that, both in their daily life and for recreation. Interbike is a direct reflection of the marketplace, and the increase in the number of exhibiting companies, both international and domestic, suggests the industry is very healthy and has opportunities for growth.”

The first two days of the industry only bicycle and accessory trade show start with the OutDoor Demo in Bootleg Canyon, Nevada, September 22-23, where bicycle retailers and members of the media will be able to test products from close to 140 bicycle and accessory manufacturers and counting. Immediately following the OutDoor Demo will be the indoor portion of the show, the Interbike International Bicycle Expo, September 24-26.

Interbike promises to be a great show for exhibitors, retailers and members of the media. For more information about exhibiting at Interbike and other events and marketing opportunities surrounding the show visit www.interbike.com.

About Interbike
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2008 Interbike trade-only events begin with OutDoor Demo (September 22-23, 2008 in Boulder City), followed by the Interbike Expo, September 24-26 at the Sands Expo and Convention Center in Las Vegas, and OutDoor Demo East, October 21-22 at Roger Williams P

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