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Ritchey is going to a “Wet White” finish on some of its new parts.

Ritchey goes white

Ritchey goes white

Photo: Matt Pacocha

Ritchey is all about white for the new season. The California company showed a new “Wet White” WCS alloy road handlebar at Sea Otter. It’s already in use by the brand’s star domestic road team, Health Net–Maxxis and by the Tibco women’s team.

The company also is making a matching Wet White WCS 4-Axis alloy stem.

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